Dynamics 365 Customer Insights (Journeys) Functional Consultant
By Emil Björk · Microsoft business apps consultant, Gothenburg
The former Marketing exam: real-time journeys, segments, forms, events, and consent.
Retired and consolidated into MB-280 along with MB-210 and MB-260; MB-280 has since retired as well.
10 guides · about 27 minutes of reading · Official exam page and skills outline on Microsoft Learn →
This is a reading order, not exam-dump material. The areas below are how this site groups what MB-220covers; Microsoft's study guide on the exam page lists the measured skills and their weightings, and that outline changes between releases. Read the guides for the concepts, then spend the rest of your preparation in a trial environment.
1.The product and its history
- Customer Insights – Journeys explained5 minMicrosoft's marketing automation product — real-time journeys, segments, email, events, lead scoring, consent.
- Dynamics 365 Marketing history and the transition to Customer Insights — Journeys3 minThe product genealogy from Dynamics Marketing through Marketo-era reorg to Customer Insights — Journeys — what was renamed, what was changed.
- Real-time vs outbound journeys2 minThe two journey models in Customer Insights – Journeys — when to use each, key differences, and the Microsoft direction of travel.
2.Segments, journeys, and personalisation
- Segment builder in Customer Insights — Journeys3 minHow the segment builder in Customer Insights — Journeys lets marketers define audiences — visual designer, query language, dynamic vs static.
- Personalization tokens in Customer Insights — Journeys2 minHow personalization tokens insert profile data into messages — token syntax, fallback values, dynamic content.
- Journey orchestration tips and tricks in Customer Insights — Journeys3 minPractical patterns for building effective journeys — trigger design, wait steps, AI-suggested next-best-actions, dynamic content.
3.Forms, events, deliverability, surveys
- Lead capture forms and consent management3 minHow Customer Insights – Journeys captures leads through forms — embedded forms, double opt-in, consent tracking, and GDPR-compliant data flow.
- Event management in Customer Insights – Journeys2 minHow to plan, register, and run events in Customer Insights – Journeys — sessions, speakers, registration pages, capacity, and the Teams Events integration.
- Email deliverability for Customer Insights – Journeys2 minHow to set up email deliverability in Customer Insights – Journeys — sending domain, DKIM/SPF/DMARC, IP warm-up, and reputation management.
- Customer Voice surveys in Dynamics 3652 minMicrosoft Customer Voice — building, distributing, and acting on customer surveys integrated with Dynamics 365.
Related learning path
Frequently asked questions
Is MB-220 still available?
- Retired and consolidated into MB-280 along with MB-210 and MB-260; MB-280 has since retired as well.
How long does the reading on this page take?
- The 10 guides total roughly 1 hour of reading (27 minutes). They cover the concepts the exam assumes, not exam questions — pair them with the official learning path and hands-on time in a trial environment.
Where is the official skills outline for MB-220?
- On Microsoft Learn, at the exam page linked from this page. The areas here are this site's grouping of the topics; the official study guide lists the measured skills and their weightings and is the only authoritative source.
Other Customer engagement (CRM) exams
Exam status reflects Microsoft's public retirement announcements as of August 2026. This site is independent of Microsoft; exam names and codes are Microsoft's.