MB-260· SpecialtyRetired

Customer Data Platform Specialist

By Emil Björk · Microsoft business apps consultant, Gothenburg

Customer Insights – Data: unification, segments, measures, and activation.

Retired and consolidated into MB-280 along with MB-210 and MB-220.

6 guides · about 18 minutes of reading · Official exam page and skills outline on Microsoft Learn →

This is a reading order, not exam-dump material. The areas below are how this site groups what MB-260covers; Microsoft's study guide on the exam page lists the measured skills and their weightings, and that outline changes between releases. Read the guides for the concepts, then spend the rest of your preparation in a trial environment.

1.What a CDP is and how Customer Insights – Data works

  1. Customer Insights – Data explained3 minMicrosoft's customer data platform — ingestion, identity resolution, unified profiles, segments, and measures.
  2. Customer Data Platform vs Data Warehouse3 minHow a CDP like Customer Insights — Data differs from a traditional data warehouse — purpose, structure, activation, and when each fits.

2.Unification, measures, and segments

  1. Data unification in Customer Insights — Data — a deep dive3 minHow Customer Insights — Data unifies customer records across sources — match rules, merge logic, golden record creation.
  2. Measures and attributes in Customer Insights — Data3 minHow to define measures and computed attributes in Customer Insights — Data — calculation logic, dependencies, refresh.
  3. Customer Insights segmentation — a deep dive3 minHow segmentation works in Dynamics 365 Customer Insights — Data and Journeys segments, ML-driven segments, refresh patterns.

3.Activation and integration

  1. Data integration for real-time marketing in Customer Insights — Journeys3 minHow real-time marketing journeys consume external data — trigger events, custom triggers from external sources.

Also references MB-260

Related learning path

Frequently asked questions

Is MB-260 still available?

Retired and consolidated into MB-280 along with MB-210 and MB-220.

How long does the reading on this page take?

The 6 guides total roughly 1 hour of reading (18 minutes). They cover the concepts the exam assumes, not exam questions — pair them with the official learning path and hands-on time in a trial environment.

Where is the official skills outline for MB-260?

On Microsoft Learn, at the exam page linked from this page. The areas here are this site's grouping of the topics; the official study guide lists the measured skills and their weightings and is the only authoritative source.

Other Customer engagement (CRM) exams

Exam status reflects Microsoft's public retirement announcements as of August 2026. This site is independent of Microsoft; exam names and codes are Microsoft's.