ISVs
Independent Software Vendors — partners that build and sell packaged products on top of Dynamics 365 and the Power Platform.
ISV stands for Independent Software Vendor. In the Microsoft business apps ecosystem, ISVs are partners who build and sell packaged products — extensions, add-ons, vertical solutions, country localizations, connectors — that run on top of Dynamics 365 or the Power Platform. ISVs are distinct from implementation partners (sometimes called SIs or VARs), although many partners do both. ISV products are typically distributed through Microsoft AppSource, are licensed separately from the core Dynamics 365 subscription, and may add country compliance, industry-specific functionality (e.g. construction, wholesale, food, manufacturing), or generic utilities like document automation.