Opportunity
A qualified sales pursuit in Dynamics 365 Sales — moves through stages from qualify to close, with estimated revenue and probability.
An opportunity in Dynamics 365 Sales is a qualified, in-progress sales pursuit — a real deal with a customer, an estimated value, a likely close date, and a probability of winning. Opportunities are the pipeline. Each opportunity moves through configurable business process flow stages — typically Qualify → Develop → Propose → Close — with stage-gated fields capturing the deal's evolution. Opportunities can include products with quantities and prices, generating revenue forecasts. They link to Accounts and Contacts, accumulate activities (calls, meetings, emails), and ultimately close as Won (often converting to a Quote, Order, or Invoice) or Lost (with a reason coded for analysis). Sales forecasting rolls opportunities up by hierarchy; AI-predicted insights flag at-risk and high-momentum deals.